Privacy Policy

1. Introduction and Controller Identity

Liumangxing Metal Products Co., Ltd. (hereinafter "we", "us", or "our"), registered at 100m south Hecao, Anping, Hengshui, Hebei, China, operates the website at this domain (the "Website"). We are committed to protecting your personal data and respecting your privacy in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – "GDPR"), the ePrivacy Directive, and any applicable national implementing legislation.

For data protection enquiries, please contact us at: admin@hxametal.com

2. Data We Collect

We collect and process the following categories of personal data:

• Contact & inquiry data: name, email address, phone number, company name, and the content of messages you send via our inquiry form or by email.
• Technical data: IP address, browser type and version, operating system, referring URL, pages visited, and timestamps – collected automatically when you browse our Website.
• Communication data: records of correspondence between you and us, including emails and WhatsApp messages initiated by you.

3. Legal Bases for Processing

We process your personal data on the following legal grounds under Article 6 GDPR:

• Contractual necessity (Art. 6(1)(b)): to respond to your product inquiries and fulfil any resulting business relationship.
• Legitimate interests (Art. 6(1)(f)): for Website security, fraud prevention, and analytics to improve our services, where these interests are not overridden by your rights.
• Legal obligation (Art. 6(1)(c)): where we are required to retain records under applicable law (e.g. tax and customs records).
• Consent (Art. 6(1)(a)): where you have explicitly agreed to a specific processing activity, such as receiving marketing communications.

4. How We Use Your Data

• To process and respond to product inquiries and quotation requests.
• To manage our ongoing business relationship with you.
• To operate, maintain, and improve the Website.
• To send you commercial communications about our products and services, only where you have given consent or where permitted by applicable law.
• To comply with legal and regulatory obligations.

5. International Data Transfers

Our company is based in China. When you submit data through this Website, your data may be transferred to and stored in China, which is a third country that does not have an adequacy decision from the European Commission. Such transfers are carried out on the basis of Standard Contractual Clauses (SCCs) adopted by the European Commission (Art. 46(2)(c) GDPR), or another appropriate safeguard. You may request a copy of the applicable safeguards by contacting us at admin@hxametal.com.

6. Data Retention

We retain personal data only for as long as necessary for the purposes set out in this Policy or as required by law. Inquiry and business correspondence records are retained for a maximum of 7 years to comply with commercial and tax obligations. Technical log data is retained for no longer than 12 months. You may request deletion of your data at any time (see Section 8).

7. Third-Party Service Providers

We may share data with carefully selected third-party processors who assist us in operating the Website and our business:

• Vercel Inc. (USA) – website hosting and analytics. Vercel is certified under the EU–US Data Privacy Framework.
• Meta Platforms (WhatsApp): if you contact us via WhatsApp, your communication is subject to Meta's privacy policy.
• Email service providers used to deliver and store business correspondence.

We do not sell, rent, or trade your personal data to any third party for their own marketing purposes.

8. Your Rights under GDPR

If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights with respect to your personal data:

• Right of access (Art. 15): obtain confirmation of whether we process your data and receive a copy.
• Right to rectification (Art. 16): have inaccurate data corrected.
• Right to erasure (Art. 17): request deletion of your data where no legitimate ground for retention exists.
• Right to restriction (Art. 18): restrict processing in certain circumstances.
• Right to data portability (Art. 20): receive your data in a machine-readable format.
• Right to object (Art. 21): object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent: where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at admin@hxametal.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection supervisory authority.

9. Cookies and Tracking Technologies

This Website may use cookies or similar technologies for analytics and performance purposes. Strictly necessary cookies are used without consent. Analytics cookies are only deployed with your prior consent. You may manage cookie preferences through your browser settings at any time.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction, consistent with industry standards. All data transmitted to and from this Website is protected by TLS (HTTPS) encryption.

11. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page will be revised accordingly. We encourage you to review this Policy periodically.

12. Contact

For any questions or concerns about this Privacy Policy or our data processing activities, please contact us: